Having a conversation with a customer in Messenger gives you an additional channel to communicate with them and offers an opportunity for hyperpersonal interaction.Īdditionally, you can broadcast messages to your entire subscriber base with Messenger marketing software. In Messenger, subscribers are simply people who have messaged you in the past and haven’t deleted the conversation. How to use Click-To-Messenger AdsĬlick-To-Messenger Ads are a great way to build your base of Facebook Messenger subscribers. Here’s what you need to know to get the most from your Facebook Messenger Ads. These ads take users to a landing page.Įach ad type works for accomplishing certain objectives. Home Screen Ads are essentially standard Facebook ads that display in the messenger app. These ads appear between messages on a user’s messenger home screen. These ads are designed to start a messenger conversation. The company name on your Facebook page will be displayed as the sender. These are ads that look exactly like a normal message. Image credit: AdEspresso by Hootsuite The ads have two primary formats: They can either start a conversation or take users to a landing page. These are ads that appear in the messenger app itself. However, the call to action button takes users to a conversation with your company in their messenger app. These are ads that appear on the user’s timeline and look the same as standard Facebook image, video or carousel ads. What are Facebook Messenger Ads? Facebook Messenger Ads have two possible placements:Ĭlick-To-Messenger Ads.
We created this guide to walk you through some of the do’s and don’ts of Facebook Messenger ads and cover some of the basics of setting them up.īut first, some Facebook Messenger Ad basics.
Messenger ads have a few gotchas that standard Facebook ads don’t. Given the massive potential for reaching customers and starting conversations, you should be using Facebook Messenger Ads. So it makes sense that Facebook designed ads specifically for its messaging app. Facebook Messenger alone has 1.3 billion monthly users. Overall, messaging apps now have more users than social networks. But, there’s a part of Facebook that has an even higher concentration of users than the platform itself: Facebook Messenger.
In the world of social media advertising, Facebook is definitely the overall reigning champ.Īlmost every type of customer is on Facebook.
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